Web Analytics is the study of the visitor(s) of a website.
Web Analytics can tell us:
Information about the demographics of our visitors
Where they live, When they visited
How a visitor found our site
How they navigated through the site (and ultimately how & where they went)
The Benefits of Good Web Analytics at the very least, allows us to:
- Track the number of visitors per day, week, year, etc.
- Track the number unique vs. returning visitors.
- Gauge Search Engine Optimization efforts.
- See which pages are being visited, pages entered and left.
Web analytics answer the questions: Is this working? Should we change this page? How so?
We are your data experts and analytics provide us with a definitive measure of the success of our efforts.